SetMySocialGuide · Instagram
Instagram profile specs
Instagram gives you 150 characters for a bio and shows about three lines before "more". The profile picture is displayed as a circle, so anything in the corners of a square upload is lost.
The numbers
| Field | Limit |
|---|---|
| Handle / username | 30 characters |
| Display name | 30 characters |
| Bio | 150 characters |
| Profile picture | 320 × 320 px |
| Cover / banner | 1080 × 1350 post |
| Checked | 2026-09-04 |
unverified Transcribed from Instagram's help pages. Confirm against a live account before you rely on it.
Set it up
- 1Open Instagram and tap Sign up
- 2Verify your email or phone
- 3Set the username below
- 4Add the profile picture you exported
- 5Edit profile, paste the bio
- 6Switch to a Professional account and pick a category
- 7Add your website link
Where it usually goes wrong
- Writing a bio for the web and pasting it — the mobile cut-off is around 150 characters
- A profile picture with detail in the corners; it's cropped to a circle
- More than two hashtags in the bio, which reads as spam rather than a brand
- Uploading a landscape image and letting Instagram crop it
Skip the guesswork
SetMySocial writes your Instagram bio to exactly 150 characters, checks whether the username is free, and exports the picture and cover at the right size.
Build my Instagram profileInstagram changes these limits without announcing it. If a number here is wrong, the checked date tells you how old it is.