SetMySocialGuide · WhatsApp Business
WhatsApp Business profile specs
WhatsApp Business has a business name of 25 characters and a status (about) line of 139. The profile picture is 640 × 640 and is the only visual a customer sees before opening a chat.
The numbers
| Field | Limit |
|---|---|
| Display name | 25 characters |
| About / status | 139 characters |
| Profile picture | 640 × 640 px |
| Checked | 2026-09-04 |
unverified Transcribed from WhatsApp Business's help pages. Confirm against a live account before you rely on it.
Set it up
- 1Install the WhatsApp Business app
- 2Register with your business phone number
- 3Set the business name (25 characters) — it can't be changed easily later
- 4Add the profile picture, category, hours, address and website
- 5Write the about line (139 characters)
- 6Set up a greeting and away message
Where it usually goes wrong
- A business name over 25 characters
- Using the status line for a slogan when customers use it to check opening hours or location
- A profile picture that isn't obviously your logo — it's how people confirm they've got the right number
Skip the guesswork
SetMySocial writes your WhatsApp Business bio to exactly 139 characters, checks whether the username is free, and exports the picture at the right size.
Build my WhatsApp Business profileWhatsApp Business changes these limits without announcing it. If a number here is wrong, the checked date tells you how old it is.